Vehicle sales have seen fluctuations as a result of COVID-19 and some manufacturers have been adversely affected, however, it seems Toyota South Africa is doing better than expected.
South Africa Motors (TSAM) reported sales of 7 743 vehicles in August 2020, an increase of 279 units compared to the previous month of July. It was again the Toyota Hilux that spearheaded the company’s local sales with an enviable total of 3 610 units sold. The Double Cab configuration with 1 850 sales remains top of mind for customers, while Single and Extra Cab versions accounted for 1 071 and 689 of the total Hilux sales, respectively.
Ultimately, TSAM’s total Light Commercial Vehicle (LCV) sales have continued to shoot the lights out in the segment with 4 853 vehicles sold – thanks in part to 1 000 Hiace and 125 Land Cruiser 79 pick-up models sold, as well as dozens of Quantum and Dyna units finding new homes. On the passenger front, the Fortuner led Toyota’s SUV assault with 733 units retailed, while Etios and Corolla Quest posted sales of 415 and 370 units apiece. On the truck front, there was a strong showing by the Hino 300 Series with 204 units in the Medium Commercial Vehicles segment while the 500 Series posted 86 sales in the Heavy Commercial Vehicles category.
However, Senior Vice President of Sales and Marketing at TSAM, Leon Theron, says the company’s marketing strategy is not just limited to new vehicle sales leadership. In fact, he commended local Toyota, Hino and Lexus dealerships for servicing a total of 107 636 vehicles and selling no less than 1 182 million vehicle parts locally while a further 275 000 pieces were shipped outside of our borders.
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